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I walk into my building, a skyscraper that’s almost indistinguishable from the other skyscrapers in the immediate area. My building, complete with a large, heavy stone placard emblazoned with the name “Modern Magic Enterprises LTD” is a part of a business park, and there is a large circular fountain that decoratively shoots upwards as surrounding streams of water arc outwards. It’s a west coast summer; the skies are blue and it’s warm, but not unpleasant.
I think to myself, dressed in jeans, a T-shirt, and walking in between noon and one, that I probably paid too much for that cement sign in the front. Maybe it can double as my tombstone if this game doesn’t do as well as I hope.
I enter my building and am greeted by the receptionist my Human Resources department hired. Naturally, she’s hot. It’s my dream. Back off.
There are two new appointments waiting for me; a studio that wants to discuss bringing one of my visions to the silver screen and an outside idea to continue the story of one of my titles, a story that I personally brought to a close. I’m a little iffy on both; I do my films in CGI for a reason, and I fought like hell to retain creative control over my titles. The stories end the way I want them too; but I’m open to ideas.
I enter the elevator as people exit. I notice as they walk by, I don’t know who they are. I make a mental note to rectify that.
The elevator takes me up to the thirty-second floor, my home away from home, and I never cease to be amazed by what I see; an entire floor bustling with imaginative life. One section is devoted to concept art, another to 3D work, another to programming. I like having all of these departments on the same floor; I’d rather have everyone close, and able to access each other at a moment’s notice if necessary. Audio and motion capture is on another floor. Adam Fielding runs that department. Even now, he is the only person I am willing to do anything to secure.
I exchange pleasantries with everyone I pass, who calls me by my first name. Probably because I will fire and blacklist everyone who dares to call me by my last name; I am not my father.
I step into my corner office, where one corner wall allows me to overlook the entire city. I take a seat at the glass desk I didn’t pay so much for, open my Outlook, Word, and get the day started.

It’s almost happened.
I’ve come so close that I was actually searching for office space. I was leading a team of approximately twenty people—all of whom were working for free. I lead them to successfully create the demo to me-too action game I had planned. They were split into two teams; one worked on the animated film, the other the game, and I had publishers waiting for me to come through.
In hindsight, I don’t know how I screwed that one up, but I did.
In fact, I’ve failed more than four times at this venture. I have decided, at thirty-one, this will be my final attempt to raise my own multimedia firm.
I call it multimedia because game development is not the only avenue I want to pursue. My ambition is to tell great stories. I would like to do this through all mediums; film, video game, even comic books, but for now, I will focus on video games and animated movies.
I’ve been at this for more than ten years. My strengths are writing, foresight, and networking. I can learn anything, but this is where I’m at my best. I also have this indomitable mentality that will not accept defeat.
With the inviting models a lot of businesses now have, I don’t think the time has been better to try to break into the business on your own terms. So now, applying every hard-won piece of knowledge I’ve acquired over the years, transitioning from “the child of the digital age” to the “old man”, I will make my last attempt at founding my own business.

And to hold myself accountable, I’m going to blog every minute of it.
So if you’re young, starry-eyed, and ambitious, understand that what you’re attempting will require more work and dedication than you can possibly imagine. If you’ve been around the block a few times and see where I’m about to screw up, I’m always looking to improve, so feel free to comment or drop me a line. I hope you find this both educational and entertaining, and thanks for following along as I try, again, to do the damn-near impossible. If this becomes a guide for your own success, I was glad to help…but mostly, I’m hoping people who’re fortunate enough to be young and growing into this business will learn from my mistakes.

Thanks for reading. Keep me in your prayers!

My First Blog Entry;

Avery K. Tingle

Founder/CEO/Creative Director
Modern Magic Enterprises

Next Week: Recruiting


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